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Comment on e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online by Andrew Rieck

Andrew Rieck — Sun, 16 Oct 2011 05:51:43 +0000

6 of 6 people found the following review helpful:

An Excellent Book for the Affiliate Newbie, August 22, 2010

Andrew Rieck (Sydney, Australia) -

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This review is from: e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online (Hardcover)

I bought this book about 8 months ago with a number of others after not having much success in Affiliate Marketing. In a way it was a new start. I read this book first and then went onto "How I Made My First Million On The Internet And How You Can Too!" by Ewen Chia. Both these books were excellent for me. I had bought a number of basic courses on the internet before this, but hadn't got it right or didn't understand what I really needed to be doing. I found out later a common mistake. Reading the books and doing it at my own pace helped a lot. At the time I had also bought Scott Fox first book Internet Riches, however I found e-Riches 2.0 a little more up to date so if you're looking at purchasing both there is no real need.
Since that time I use both E-Riches 2.0 and How I Made My First.... as my reference books when I start a new Affiliate Marketing Project. For me this has worked really well. Like othe rpeople who have reviewed this book I agree it is for the Newbie to Affiliate Marketing which makes it very easy to understand and follow as you gain confidence and momentum in this form of marketing.
The book is not really for the more experienced to Online Marketing, but if you are experienced why are you looking for another book on the subject anyway?
Some of the things I really liked about the book was the way it addressed developing traffic to your site, email campaign strategies, self belief and addressing Social Media Strategies. The book is about 315 pages long and is written in an easy to understand informal manner. If you are a Newbie to Online Marketing than e-Riches 2.0 will help you.

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Comment on e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online by a reader

a reader — Sun, 16 Oct 2011 05:33:59 +0000

24 of 30 people found the following review helpful:

cursory information; really just self-promotional, June 15, 2010

a reader (california) -

This review is from: e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online (Hardcover)

I get disappointed when I end up wasting my time on books that lack substance. I've been suckered (beware the book reviews) into buying similar low-content, high fluff type reads in the past. I got this one because the topics in the Table of Contents would be of interest to anyone who wants to use Internet marketing to promote their business. However, when I read the actual chapters, the descriptions were incomplete and barely even qualified as a summary. The book merely mentions the existence of online marketing venues leaving readers wondering how to even get started.. but I believe that's what the author intended. It's a tease to lure people to sign up for his products and training courses - and his services are mentioned in too many parts of this book.

I don't mind a professional promoting his/her services, at the end of the book, AFTER producing something truly helpful and instructional. Borrow this from the library instead. You might get a couple ideas from it if you're just starting out marketing on the Internet. To get an idea of how to implement any of the suggestions, you'd need to do research on the Internet (Google to the rescue) or locate books/guides on the specific topic areas.

The Internet moves fast and books published even within the year are quickly outdated. My strategy is to read recently published books as a starting point and then find updated information on the Internet.

Updated 6/17 (Amazon blocked my links and search term references):
YouTube has great tutorials on almost any topic (including the various Internet marketing tools). The visual demonstrations are especially helpful since you get to SEE how it's done. For example, if you want to use LinkedIn to promote your business, you can watch the youtube clip on how to set up a LinkedIn profile and use the features available on that networking site.

As for reading instructional guides, I found these MUCH more useful than Scott Fox's book:

YouTube for Business by Michael Miller (if you want to promote your services or products via video demo)

ProBlogger by Darren Rowse/Chris Garrett (if you like to write - and are good at it). Similar books on Amazon: h[...]

Starting an Online Business (all-in-one) for Dummies by Shannon Belew/Joel Elad. It's a big book, chock full of great ideas for generating income through the web.

Two stars for e-Riches 2.0 only because it may provide some ideas for those brand new to Internet marketing and online businesses.

Update 8/21/11: Just finished reading another helpful book re: Web/Internet Marketing -- "Content Rules" by Handley and Chapman. The authors present some great ideas and thoughtful viewpoints on marketing content.

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Comment on e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online by David P. Peters "Net Point Marketing"

David P. Peters "Net Point Marketing" — Sun, 16 Oct 2011 04:42:05 +0000

33 of 38 people found the following review helpful:

Excellent In Every Way, Effective Strategies for Newbies and Experienced Alike, June 25, 2009

David P. Peters "Net Point Marketing" (Columbus, Ohio) -

This review is from: e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online (Hardcover)

Scott Fox' first book, Internet Riches, changed the way people thought about online marketing and building a legitimate business online. Scott Fox personal resume and credibility speaks for itself, having worked with Bill O'Reilly, Larry King and everyone in between.

What I most like about Scott and E-Riches is his approach. There are two key principles here: he explains concepts specifically and in plain English and two, he is a businessman and not just an online marketer. He has actually used the strategies that he reveals in detail to build his own online businesses with enormous success. So, again, credibility. Unlike most marketing authors, he has actually walked the walk.

E-Riches is an extraordinary book, full of key insights and specific "how to" recommendations to actually promote your business online and achieve measurable results in a short time period.

The chapters on E-Mail Publishing strategies are worth the investment in the book alone. I have personally used them with my own online businesses and can tell you from personal experience they work.

I am a professional SEO (Internet Marketing) Consultant myself and have a great deal of experience in the field. I only wish I could communicate what can often be complex topics with such clarity.

The latest rage, of course, is Social Media Marketing. For many of my clients, that's the first thing out of their mouth when we sit down to talk. Most people really don't understand what social media is, let alone how to use it in marketing their business. You will after you read this book.

E-Riches takes you through a high level view of how social media pertains to your business all the way through getting the most out of using MySpace, Facebook, LinkedIn and others. You will even learn how to build your own Social Network Customer Community.

E-Riches is structured in a practical, easy to follow layout with each section detailing an important set of related strategies.

Part One: Learn how marketing has changed and the new rules are paramount to your success in business today.
Part Two: Email Strategies
Part Three: Social Media Marketing Success Strategies (LinkedIn, Facebook, MySpace)
Part Four: Blogging for success, including success tips for using Twitter
Part Five: Getting the most out of online public relations
Part Six: Profiting from online broadcasting- EXCELLENT discussion of how to easily and affordably use video and podcasts to drive more traffic to your website
Part Seven: A quick discussion of pay per click marketing. Not much time is spent on this topic as E-Riches focuses much more on affordable and effective marketing strategies, not paid advertising. For great PPC training, I recommend anything by Perry Marshall.
Part Eight: This last part ties it all together and teaches you how to measure your success.

Looking at the above topics that are covered in plain English it is impossible to not find several specific marketing strategies that will propel you sales online, build your online credibility and increase traffic to your website exponentially.

If I sound enthusiastic about this book it's because I am. I make my living in the fascinating world of online marketing. I am not a theorist, if the strategies I implement for myself and my client don't work, I'm out of business.

I have personally used the specific marketing tactics E-Riches covers with very impressive results.

I hope you enjoy this book, you will quickly learn that you can market yourself and your business online without breaking the bank. And, you'll have a lot of fun doing it!

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Comment on The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Jeff Aski

Jeff Aski — Thu, 13 Oct 2011 17:07:11 +0000

15 of 16 people found the following review helpful:

The ONLY social media book u should read, March 1, 2011

Jeff Aski (Los Angeles, CA) -

Amazon Verified Purchase(What's this?)

This review is from: The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue (Paperback)

I enjoy reading blogs because they are usually short, informative, and get to the point quickly. Blogs have to be short and sweet or else people will click away. THE ZEN OF SOCIAL MEDIA MARKETING is written like a blog. I love to read outlines, bullet points, and small dialogue boxes, just like an academic textbook, except ZEN is actually engaging.

It's a great reference book as well, because there are entire chapters devoted to one social media platform. The chapters on Facebook, Twitter, and LinkedIn are fantastic. Tells me everything I need to know about those sites: how to start a page, success tips, everything.

My favorite chapter is the one about video, where Dave Kaminski of Web Video University is the guest author. I follow Kaminski's podcasts, which are the best and only source for web video, and his contributing chapter in ZEN summarizes the state of web video right now and how you can take advantage of it.

I can't say enough about how good this book is.

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Comment on The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Stephen M. Wade

Stephen M. Wade — Thu, 13 Oct 2011 16:57:35 +0000

71 of 79 people found the following review helpful:

Who Could Dethrone Claude Hopkins?, March 27, 2010

Stephen M. Wade (Uptown Dallas, TX) -

This review is from: The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue (Kindle Edition)

When I sat down to enjoy Shama Kabani's new book, the Zen of Social Media Marketing, I was expecting to absorb a couple chapters a night during my quest to take my online marketing prowess to the next level.

I read the entire thing in one evening.

Not since Claude Hopkins' 1923 classic Scientific Advertising has a marketing book held my attention so intently. Shama, a lively and personable genius in her own right, didn't see any need to fluff her book up with generalities and useless anecdotes. Rather, every word, every case study, every personal story is crafted to bring the reader into a deeper understanding of how to lay an effective social media marketing foundation.

I like authors who respect my time and give me exactly what I need. Shama does both.

It's no surprise that digital marketing guru Chris Brogan chose to write the book's foreword. Brogan's philosophy of putting people over platforms aligns perfectly with Shama's style of nurturing very real, human relationships through online mediums. She sees the internet as an extension of (not a replacement for!) community and draws on common real world interactions like coffee houses and office-networking events to illustrate her point.

Chapter one is all about the philosophy of online marketing. "If you aim at nothing, you'll hit it every time" is what my mother always says. Shama writes: "online marketing is the art and science of...leveraging the internet to get your message across so that you can move people to action." The message is clear: you don't do social media marketing because your competitors do; you do it because it has the ability to "convert strangers into consumers and consumers into customers."

"Strategy should always come before tactics."

Shama evidently prefers her readers to know where they are going and why they are on the journey before she expends any energy on telling them how to operate the car.

The rest of the book is packed with tactics on how to relate to your audience using Facebook, Twitter, LinkedIn, and web video. I pride myself on being a decent online marketer, and even I found myself taking notes on when to engage people through Facebook Groups and when to encourage the following of a Facebook Page. Should I care how many Twitter followers I have? Shama says I should, but not in the ego-stroking way I may be inclined to.

The only disappointment I faced was that my tech-savvy, Star Trek watching side wasn't fed. Not because the material wasn't solid, but because...

Shama speaks the language of small business.

You may not be a marketer; you may sew quilts or manufacture plantation shutters. Shama understands, and she writes with you in mind. Easy to remember acronyms and formulas, like Visability + Credibility = Success, and succinct, numbered checklists will help you implement her recommendations immediately.

I should quit talking before I begin to ramble. The bottom line is: social media marketing is something you, a small business owner, can participate in quite successfully. Shama Kabani's book, The Zen of Social Media Marketing, will show you how.

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Comment on The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Deborah Mcalister Holland "Mrs_H"

Deborah Mcalister Holland "Mrs_H" — Thu, 13 Oct 2011 16:37:33 +0000

88 of 96 people found the following review helpful:

Practical, no-nonsense guide to social media, March 22, 2010

Deborah Mcalister Holland "Mrs_H" (Carthage, TX) -

This review is from: The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue (Kindle Edition)

I've been reading social media marketing books for about a year, and most of them over-promise and under-deliver. This one is different. For the first time, I feel like I "get" it.

It's filled with no-nonsense, practical tips that actually work instead of pie-in-the-sky talk about what social media "can" do.

I started reading the ebook on an airplane, and wasn't quite done when the plane landed -- so I made my husband drive, so I could finish it. If you'd ever ridden with my husband, you'd know that meant I just didn't want to stop reading.

If you want a step-by-step guide to what to do -- and what to avoid -- this is the book for you. I've been a marketer for a long time, so I have some habits to unlearn according to this author. She explained why in a way I can understand, so I might actually follow her advice.

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Comment on The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Reviews by M. Ward

M. Ward — Thu, 06 Oct 2011 19:06:34 +0000

130 of 142 people found the following review helpful:

Hype and generalizations, June 16, 2009

M. Ward (New York, NY) -

This review is from: The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Paperback)

Get rich, be successful, blog, podcast, blah... I feel like it is 1999 all over again.

My issues with this book are:

1. It is very light on critical analysis of when these technologies are of value. Face it -- hundreds of thousand of businesses should not have blogs or employ most of these technologies.

2. There is almost no information on the return on investment of these technologies versus other marketing media or tactics. Having a media / PR person spend 10 hours developing a sketch media plan, buying ads in a circular, building an email list, etc. could be 1,000 times more beneficial than spending the hundreds of hours that costs to implement most of these tactics well.

3. The goals for using each technology should be crystal clear and realistic and the hype in this book does not reflect that.

4. Rising above the noise on the Internet is really, really hard. This book gives you no information on how to do that beyond the age old adage of "know your buyer."

I started to write - it's ironic that there is a chapter on "how to develop thoughtful content" and then I had a realization that the author is actually a good marketer. This book isn't about imparting knowledge and being useful to businesses and organizations. It's about selling books. The author is very aware of his buyer - it is somebody who is rightfully in awe of the Internet and its viral potential, heard Dell figured out how to make $3 million on twitter (their ad budget is $1.5 billion per year), and doesn't know what their first step should be. Unfortunately, this book isn't a good place to start. That person would be better served by learning about these technologies on wikipedia, reading the ClickZ website (an actually useful resources for online marketing) and asking themselves the critical questions about how these new tools could realistically improve their marketing effort.

More critical analysis of when these technologies should be used is needed, not this drivel.

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Comment on The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Reviews by Jill Konrath "Fresh sales strategies"

Jill Konrath "Fresh sales strategies" — Thu, 06 Oct 2011 19:00:07 +0000

66 of 67 people found the following review helpful:

What a Wake-Up Call!, June 3, 2007

Jill Konrath "Fresh sales strategies" (St. Paul, MN United States) -

This review is from: The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Hardcover)

By embracing the strategies in this book , you will totally transform your business. David Meerman Scott shows you a multitude of ways to propel your company to a thought leadership position in your market and drive sales - all without a huge budget.

From my perspective, the best thing about this book is that everyone can gain value from it. There are so many places you can start applying these new rules of marketing and PR. For example, I'm an experienced blogger, considered an expert in my field and already have a strong online presence. Yet I'm immediately going to start applying the lessons in Chapter 14: How to Use News Releases to Reach Buyers Directly.

Here's what else I like about this book:

1. The author includes numerous examples from a variety of businesses in different industries & sizes that have all used these strategies for success.

2. The book shows you multiple venues to reach your buyers directly. This circumvents the high costs of mainstream media enabling firms who are running bootstrap operations to compete with the big boys.

3. The "how to" guidelines on leveraging news releases in a web-based world are excellent. You'll learn how to create news on a regular basis, capitalize on various distribution services, focus on key words/phrases in your writing that are used by your buyers, and incorporate social media tags.

4. The insights on optimizing a website's online media room for search engines is another easy-to-implement technique with high payback.

In summary, I guarantee you that your investment in this book will be paid back many times.

~ Jill Konrath, author of Selling to Big Companies

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Comment on The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Reviews by Brad Shorr "Brad Shorr"

Brad Shorr "Brad Shorr" — Thu, 06 Oct 2011 18:37:25 +0000

182 of 187 people found the following review helpful:

A to Z assistance for any business, May 30, 2007

Brad Shorr "Brad Shorr" -

Amazon Verified Purchase(What's this?)

This review is from: The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Hardcover)

More than anything, The New Rules of Marketing & PR ties things together. The book provides an easy to understand yet comprehensive view of the new online marketplace--a landscape that can appear quite bewildering, even to marketing specialists. With so many options at our fingertips (literally), where do we start? Blogs? Podcasts? Public relations? SEO? Paid search? Viral marketing? The list goes on. To make matters worse, technology is changing and new tools are developing almost every day.

In the early chapters, David takes a high altitude look at online marketing options, showing us how they developed, why they're important, how they work, and why they work. In later "Action Plan" chapters, he jumps into the trenches and shows us how to actually use the tools and implement programs. Throughout, he uses detailed case studies to illustrate not only the programs but the amazing results they can achieve.

But it isn't just the latest and greatest technologies that are crucially important. Public relations, for example, has been around since Gutenberg but for the first time is practical for a small company. Traditional PR was cost-prohibitive and dependent on unreachable key media contacts. But in the new world--

"...your primary audience is no longer just a handful of journalists. Your audience is millions of people with Internet connections and access to search engines and RSS readers." (Chapter 5)

Today, public relations may be the single most underutilized tool in the marketing arsenal.

Another "old" technology David brings us up to speed on is the corporate Web site. In fact, the three most important points I got out of The New Rules of Marketing & PR have enormous implications on traditional Web development.

Those key points are--

1. The most important New Rule is CONTENT. Design is important. Technology is important. But without extraordinary content, you're doomed.

2. Interruption marketing (think spam and pop-up ads) has given way to consumer-driven marketing. Yippee! "The Web is different. Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it." (Chapter 1)

3. The starting point for any New Rule program is to create customer personas. If you're going to have extraordinary content that motivates buyers to take action, you'd better know your customers inside-out.

David explains how these three principles should influence not only your corporate Web site, but every other online program you undertake.

Thankfully, David is understandable as well as instructive. One reason I've enjoyed his blog for over a year is his conversational, entertaining writing style. He makes learning easy (which is harder to do than you might think). Anyway, his book is just like his blog--illuminating and fun.

The New Rules of Marketing & PR presents the most complete picture of any book I've read. For the marketing specialist, it will fill in the gaps. For the generalist, it will open up a whole new world.

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Comment on The Online Marketing Inside Out Reviews by C. Rogers "C S R"

C. Rogers "C S R" — Wed, 05 Oct 2011 05:22:43 +0000

3 of 5 people found the following review helpful:

Novices Only, September 23, 2010

C. Rogers "C S R" (Seattle, WA) -

Amazon Verified Purchase(What's this?)

This review is from: Online Marketing Inside Out (Online Marketing: Sitepoint) (Paperback)

This is truly a book for beginners. Written in a very friendly manner, it's best left to those with NO experience or knowledge. I worked within an online marketing department and was looking for infrastructural knowledge of this industry. What I got was what I would provide to my 17-year-old, should he be interested in the subject.

An easy, quick read for those described above.

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